Artículo de revisión
Published on 21 de enero de 2025 | http://doi.org/10.5867/medwave.2025.01.3017
Introduction to behavioral science and its practical applications in public health
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Application of the first principles of behavioral science in public health.
| Cognitive and psychological factors | Motivation | Treatment adherence: Implementation of personalized reminders and positive reinforcement to improve medication adherence. | Psychological |
| Social and cultural contexts | Automatic motivation | Vaccination campaigns: use of nudges and participatory public health approaches to increase adherence to COVID-19 vaccination. | Psychological/social |
| External environmental factors | Opportunity | Physical activity promotion: design of urban environments with walking trails and green areas to encourage physical activity. | Environmental |
COM-B, capacity, opportunity, motivation-behavior.
Notes: The first three principles are applied according to the COM-B model.
Source: Prepared by the authors based on the results of the study.